Popular media personality Daddy Freeze has weighed in on the ongoing debate surrounding what rapper YCee described as “Peller culture,” arguing that content creator Peller should not be blamed for Nigeria’s declining value for education.
His comments come in response to YCee’s recent criticism of the country’s growing obsession with viral internet fame over academic achievement. The rapper had described the trend as an “Olodo Uprising,” suggesting that rewarding sensational online content could discourage young people from pursuing education.
Reacting to the controversy, Daddy Freeze said Peller is simply a product of a flawed system—not the cause of it.
‘Peller Didn’t Break the System’
Speaking in a video shared online, Daddy Freeze acknowledged that Nigeria is facing a serious decline in the value placed on education but insisted that blaming Peller misses the bigger picture.
“Yes, we have an Olodo culture in Nigeria. But I find it unfair to put the blame on Peller, who is an intelligent young man that took advantage of a broken system. He didn’t break the system.”
According to him, Nigeria’s reward system has made education far less appealing, as highly educated professionals often earn salaries that do not reflect their qualifications or years of training.
‘Education No Longer Guarantees a Comfortable Life’
To illustrate his point, Daddy Freeze cited the example of a professor of paediatric cardiology who, according to him, earns less than ₦700,000 per month despite teaching complex heart surgery for children.
He argued that when highly skilled professionals struggle financially, it sends the wrong message to younger generations about the value of education.
According to him, obtaining academic qualifications no longer guarantees the kind of stable middle-class lifestyle many Nigerians once associated with higher education.
Compares Academic Rewards to Reality TV Prizes
Daddy Freeze also questioned the country’s priorities by comparing the grand prize awarded to the winner of Big Brother Naija with the relatively modest rewards often given to outstanding university graduates.
“What will you aim for? Best graduating student or Big Brother?”
He suggested that the disparity in rewards naturally influences the aspirations of many young Nigerians.
Nigerians React
His comments have since sparked fresh conversations across social media, with many Nigerians debating whether the country’s reward system—not content creators like Peller—is largely responsible for the declining interest in education and intellectual achievement.
While some agreed with Daddy Freeze’s assessment, others maintained that influencers and entertainers also have a responsibility to promote positive values among young audiences.
Watch the video below…
“We have an olodo culture but it’s not right to put the blame on Peller, it’s not fair putting fault on an intelligent man like Peller, I know a professor whose salary is less than 700k a month that’s 8.4M a year for someone who lectures heart surgery, Education can’t guarantee… pic.twitter.com/FiWExDluY3
— D3VID 🐢 (@DurkioWiz) June 26, 2026
